Gabriel Meffre was born in a wine grower family, but no one could foresee that he - when he founded a negociantfirm in 1936 - would become the owner of the biggest amount of hectares of AOC-vines in France - more than 900 ha - before his disease in 1987.

After the disease of Gabriel Meffre his empire was divided between his inheritants.
His daughter Sylvette - married Brechet - became the owner of Chateau de Vaudieu in Chateauneuf du Pape.
His son Christian Meffre inherited Chateau Raspail and other properties.

The negociant firm was inherited by other descendants with the name Société Gabriel Meffre. In 1997 this firm purchased Domaine de Longue Toque in Gigondas and made this estate the headquarter of the firm.

To Longue Toque belongs 27 ha. Gigondas, Vacqueyras and Cotes du Rhone. 

Philippe Cambie is oenological advisor concerning The wines from Longue Toque and the wines named Laurus.

Estate wines:

Gigondas Domaine de Longue Toque  
75% Grenache, 20% Syrah and 5% Mourvedre/Cinsault. Aged in tank.

Gigondas Cuvée Hommage à Gabriel Meffre
55% Grenache, 32% Syrah and 14% Mourvedre from the oldest vines.
Aged in piéces for about 20 months

Vacqueyras Domaine de Longue Toque
64% Grenache and 36% Syrah. Aged in tank.

The negociant part of the firm is the far biggest part and include most of the appellations in Rhone.
A well known range of a certain quality is named Laurus.
A big amount of a wine called  "Chasse des Papes" (Cotes du Rhone) is foremost offered in supermarkets.

The cellars of Gabriel Meffre. .

Vintages and prices below is from the firm's website February 2011

2001: 50€

2006: 17,5€

2007: 26,5€